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The Motherhood DiaryPARTNERSHIPS

GOOD BRANDS. EVERYDAY FAMILY LIFE.

Reach families,
thoughtfully.

For the things that make family life a little better. Introduce your brand through useful stories, social features and the letter in their inbox.

Apply to partner Explore the possibilities

Already part of the diary? Partner login

A good partnership starts with a good fit.
Tell us about yours. We will take it from there.

A mother and daughter reading a book together at home.
THE EVERYDAY MATTERS

The little moments.
The things they reach for.

Illustrative photo by Vitaly Gariev / Unsplash

Useful to families

Clear about sponsorship

Independent in what we say

WAYS TO PARTNER

Find your place
in the diary.

Different stories belong in different places. Tell us where you would like to appear, and we will discuss the formats, timing and availability together.

01 / READ

On the blog

Alongside the recipes, stories and ideas families come to read. Choose from display positions with clear boundaries around our editorial.

Display placements · Stories & recipes
02 / DISCOVER

In the social feed

A sponsored post, story slot or pinned placement. Introduce something useful in a format that feels at home in the feed.

Sponsored posts · Stories · Pinned features
03 / KEEP

With the newsletter

A place in The Mama Who Knew, our daily note or monthly round-up. Each issue carries one sponsor, with the disclosure easy to see.

Daily · Weekly · Monthly
04 / LOCAL

In a Local Den

Local businesses can apply separately for clearly labelled sponsored cards. Each card is reviewed for local relevance before it runs.

Separate application · Moderated cards

Your application is a starting point. Placement and availability are confirmed together before anything is booked.

A SIMPLE NEXT STEP

From hello
to a good fit.

You do not need a finished campaign to start a conversation. A clear introduction to your business is enough.

  1. 01

    Tell us about your brand

    Introduce your business, who you hope to reach and the places you have in mind. Add the details that help us understand the fit.

  2. 02

    Work through the details

    We review your application and our partnership standards, then discuss the proposed scope, availability and terms.

  3. 03

    Get ready, together

    Once approved and agreed, your partner portal keeps the agreement, artwork, messages, figures and invoices in one place.

Start your application

THE PART THAT DOES NOT CHANGE

The trust comes first.

A partnership does not buy a say in our editorial. Sponsored work is clearly identified, honest opinions stay honest, and private community conversations stay private.

BEFORE YOU SAY HELLO

A few things
you might wonder.

A little clarity before the next step.

What makes a brand a good fit?

We look for work that is useful and relevant to mothers and families. Every brand is reviewed against our partnership standards, whether the arrangement is a fee or a commission. Applying does not guarantee approval or a placement.

Which partnership formats can I explore?

The application covers blog display placements, sponsored social posts, story slots, pinned placements and newsletter sponsorship. Affiliate arrangements can also be discussed. Local Den sponsored cards use a separate application and review process.

Do I need finished artwork to apply?

No. The first step is to tell us about your business and what you have in mind. Artwork comes later, after the scope is agreed. Your partner portal supports artwork uploads and review against the requirements for the placement.

How do you handle editorial and disclosure?

Sponsored work must be clearly identified. Editorial decisions remain with The Motherhood Diary, and an honest write-up is a condition of the partnership. Disclosure cannot be waived or hidden.

Will I receive access to community members’ data?

No. A partnership does not grant access to private member conversations or member-level data. Your portal shows your own partnership figures. Local Den sponsored-card reporting uses daily Den totals without member-level tracking.

What happens after I send an application?

Our team reviews your introduction and responds about the fit. If it looks promising, we work through qualification, scope, availability and terms before an agreement is made. Existing partners can go straight to their account using Partner login.

LET’S START WITH HELLO

Something good
for families?

We would love to hear what you have in mind.

Apply to partner

Already a partner? Log in to your portal